My Email marketing services include;
- Automation
- Audiences
- Design & Build
- Delivery
- Integration
- Reporting
- Surveys
- Templates
Email Marketing – what is it and why you should be bothered?
Email marketing is one of the best ways to promote all your other marketing strategies because it gives you a direct line of communication with your audience, straight into their inbox!
Email & Content marketing
Email is the perfect tool for promoting your best blog posts. With email, people have voluntarily given you their email address, so you know they want to hear from you and read your blog content.
In a recent survey, 77% of people preferred email for permission-based advertising. It’s easy to forget that social media is technically permission-based because it often doesn’t feel that way. 19% of people unsubscribe from mailing lists when brands are constantly trying to sell them something.
So it makes sense to prioritise your blog posts, podcasts, tips, tutorials, videos, infographics, and other valuable content through email over promotional material.
Email and Real-world events
With email marketing, you can create an onboarding sequence for your real-world events. It offers you the option to spend time explaining what will happen pre-during & post the event. You can also easily embed links so readers can RSVP and add the event to their calendar.
Email marketing & Social media
Most email service providers have premade footers with social media icons for you to include links to your Facebook, Twitter, or other social pages so that will save you some time!
You can also set up your campaigns for easy social sharing. In other words, your subscribers can click a button, or copy and paste a URL, to share a campaign the same way they’d share a landing page.
Finally, you can embed user reviews, posts, and your own social feeds so your subscribers can connect with you wherever they hang out online.
Webinars
People who follow your social pages won’t always see your posts unless you promote them (which could require investment) so perhaps not THE best place to advertise something like a webinar. With email your subscribers want to hear from you, so they’ll be more likely to respond favourably to your email about your webinar and sign-up!
Click here for the ultimate list of email do’s and don’ts and don’t hesitate to get in touch with me for a chat if you have any questions – click here
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