I have written this blog ‘How to increase engagement on LinkedIn’ in answer to a question in my private Facebook group (if you would like to join us, please read to the end!). This list is not exhaustive and is in no particular order but it is my broad perspective on the topic, which in itself is huge!
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It goes without saying that content is king and the most important aspect of your LinkedIn profile and Company Page (if you have one), particularly when it comes to engagement. If you are not providing interesting, compelling, valuable, consistent content that has been optimised for best performance on the platform, then your engagement will suffer. Click the image below to find out what kind of posts do well on this platform;
To build an instant network of people that know, like, and trust you and therefore are more likely to engage with you, have you considered importing and inviting your email list? If not, click the image below to find out more;
Note: Depending on your geographic region, you may NOT be able to invite contacts who aren’t already on LinkedIn.
You can also grow your connections from directly within the platform of course by inviting former colleagues, friends, recommended/suggested accounts, and anyone else you know on LinkedIn. It’s absolutely OK to reach out to people you don’t know but make sure you include a message telling them the reason why you are inviting them to connect with you! Also, don’t forget to engage with others on the platform – this goes without saying but I said it anyway! Join groups, get involved, put yourself out there and talk to people, comment, like, and share other people’s posts!
At the time of writing, statistically anyway, personal profiles on LinkedIn receive more views and engagement than company pages, although the popularity of company pages is increasing! If you haven’t set one up yet – I highly recommend that you do so to increase your overall engagement on LinkedIn. Click the image to find out more;
Make sure that you keep your profile (& Company Page if you have one) up to date so that you don’t appear to be inactive or get left out of key criteria search results. It’s also a great opportunity to tell your audience who you are and what you do! There are plenty of articles online explaining this is much more detail – it’s quite the science! Click the image below to find out more;
LinkedIn is a platform for business professionals, so it’s important to showcase a professional appearance and on your Profile and Company Page you have 2 opportunities to do just that – with your profile and cover photos – notwithstanding all your future posts of course! This won’t necessarily increase engagement on LinkedIn but it will serve to show your audience that you are a professional who should be taken seriously! Canva is a very useful tool to have in your back pocket. Click the image below to find out more;
Download a free account on Grammarly and let them proof your writing for you. (You can also install a plugin on your WordPress site if you have a blog for example). If you choose to upgrade your account, the tools you can access will take your writing to the next level! If that’s important to you, you might want to think about upgrading. Click the image below to find out more;
Recommendations are essential for socially proofing your presence and increasing engagement on LinkedIn. If you don’t have any on your profile yet, ask for one (or three) from someone you know or have previously worked with. Click the image below to find out more;
Social posting (un-paid)
Organic posts that do well on LinkedIn are predominantly text-based (unlike most other social platforms). It’s worth noting here that the first 2–3 lines of your post are critical because everything after that is hidden unless the viewer clicks on ‘see more’!
It’s also worth noting here that sharing external links is to be avoided. Place them in the first comment box of your post instead! For the same reason, videos uploaded directly to LinkedIn will perform better than sharing external videos such as ones from YouTube.
And finally, be consistent and strategic with the frequency and timing of your posting to LinkedIn. Have you thought about using a free app to schedule your posts to LinkedIn for example? If not, click below to read my previous blog post which gives you step by step instructions on how to set-up and use SlackSocial. Remember to use relevant hashtags, include a call to action, and occasionally mention other people (i.e influencers) but don’t overdo any of it!
Social posting (paid)
LinkedIn offers a variety of opportunities for paid targetted advertising which will increase engagement on LinkedIn including sponsored content, text ads, sponsored messaging, dynamic ads and there is even an opportunity for ad placement off LinkedIn. A future blog post maybe?! Click the image below to find out more;
There are so many ways to increase engagement and improve your visibility on LinkedIn but to avoid overwhelm – play the long game and pick just 1 or 2 of these and then just do that! One step at a time…
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